Over the years, the most frequent question that people have asked me is “How do they get on page #1 of Google, Yahoo and MSN?
Usually, I tell them that winning at the Search Engine Game is one of the most effective ways to promote your website and build your company.
However, it is not the easiest game to play. It takes planning, preparation and patience. It takes selecting the right keyword phrases and creating website content that is useful to the reader and keyword focused.
After wards, you will want to analyze and optimize your website pages so that the search engines will consider them credible and relevant. There are a number of internet marketing companies out there promoting that they know the “secrets” to search engine placement.
The fact of the matter is…there are no real “secrets”. It takes a combination of strategies like: (1) keyword focused content that is relevant, (2) useful and valuable content, (3) keyword placement & density, (4) website page & meta tag descriptions, as well as, (5) a unique mix of inbound and outbound referring links.